ESTR was built on a simple but powerful belief: performance, longevity, and community are not separate pursuits — they are deeply connected.

We are a social wellness club designed for people who take their training seriously and their recovery just as intentionally. At ESTR, strength meets restoration, science meets ritual, and individual progress is elevated through shared experience.

Why ESTR Exists

Modern fitness often pushes harder without teaching people how to recover smarter. Burnout, injury, and inconsistency become the norm. ESTR was created to change that.

Our space integrates high-performance training with premium recovery modalities — allowing members to train, recover, and connect under one roof. This isn’t a gym with add-ons. It’s a complete system for sustainable performance.

Built by an Athlete, Designed for Humans

ESTR was founded by Jake Sostheim — a lifelong athlete, coach, and operator who has spent over a decade immersed in high-level training environments. After years in traditional gyms, CrossFit boxes, and performance facilities, one thing became clear: the best results come when intensity is balanced with intention.

Jake envisioned a space that removed friction from doing the right things — where recovery wasn’t an afterthought, community wasn’t forced, and performance wasn’t limited to the gym floor. ESTR is the physical expression of that vision.

What Makes ESTR Different

  • Performance-Driven Training
    Purpose-built training space with premium equipment designed for strength, conditioning, and athletic development.
  • Recovery as a Standard
    Contrast therapy, sauna, cold plunge, and restorative tools are not luxuries here — they are part of the process.
  • Social by Design
    ESTR is intentionally built to bring people together. Shared recovery, curated events, and a like-minded member base turn wellness into a collective experience.
  • Intentional Atmosphere
    Every detail — lighting, layout, materials, flow — is designed to regulate stress, focus attention, and support consistency.

Our Philosophy

  • Train with purpose.
  • Recover with discipline.
  • Connect with people who elevate you.

ESTR isn’t about extremes. It’s about sustainability, resilience, and showing up better — day after day, year after year.

Welcome to ESTR

This is a place for builders, competitors, professionals, parents, and athletes — anyone who values performance but understands that longevity is the real win.

ESTR is where effort is respected, recovery is intentional, and community is the catalyst.

Welcome to training done right.